Smaller, more intimate weddings are the thing now, and that can often call for a more simple gown – less bling and, well, puffy stuff!
Madeline Gardner has answered the call for clean, timeless gowns with the launch of Morilee’s “The Other White Dress” collection. The company, which is steeped in rich history and brand heritage understands that weddings and their surrounding events are evolving past the wedding chapel, into intimate backyard gatherings, memorable vineyard and beach ceremonies and beyond.
Madeline Gardner, Designer and Creative Director of Morilee thoughtfully created stunning looks that are both elegant and minimal. Gardner, who is known within the industry as the ‘Queen of Ball Gowns’ certainly loves a high-drama glamourous moment which can always be found in her Signature Madeline Gardner collection. Gardner however also fully recognizing the retrained beauty of designing dresses that have simple clean architectural lines which has been the approach with “The Other White Dress”. Every Intricate detail is executed with precision and passion making this collection truly special. This timeless yet contemporary styles are an ode to her real brides who were asking for just that. Gardner’s customers are her ultimate muses who inspire to create gowns just as unique as they are. This was the true catalyst of creating “The Other White Dress”.
“I’ve designed The Other White Dress collection with personalization at the forefront of each style. A blank canvas for my brides to make their own, and bring their wedding day vision to life. From effortlessly chic to sophisticated and ultra-glamorous, this collection provides simple, sleek looks that can be versatility styled to beautifully complement any type of wedding setting. The perfect modern- day dresses for today’s ever-evolving bride.”
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