The bridal world has obsessed over letterpress invitations for a long time. But how much of the process and its history is understood or appreciated? This creative was inspired by the significance of print in our society; printing being one of the most influential mediums that is often taken for granted today. Printing allows us to document our personal and public histories, and this is an ode to its significance and mundane beauty.
Letterpress printing is a technique of relief printing using a press. A craftsman composes and locks movable type into a press, inks it, and presses paper against it to transfer the ink from the type, which creates a tactile impression on the paper.
“The bold colour and complex petal density of the hybrid tulip-peony is the result of mans’ ability to encourage natures’ evolution and create beauty from the world around. The floral rings drew inspiration from the intertwined gold rings of the Russian wedding band.” — Todd Kjargaard, Jackie O
So many beautiful components come together to make printing possible: beautiful typography, physical surface, ink. These are brought to life in a refreshing spin that is modern and poignant. We took the tactile nature of letterpress and combined it with authentic vintage type blocks, old newspapers, and vibrant colours — all very raw and vivid visuals.
Here's a behind-the-scenes look at the day of the photo shoot!
Editorial production: PALETTERA
Art direction: Deborah Lau-Yu
Photography: Claudia Hung with assistant Christopher Luk
Venue: The Thompson Hotel, Toronto
Decor & floral design: Jackie O Florals
Stationery design: PALETTERA
Hair design: Ladylyn Gool
Make-up: Aglow by Joan
Couture gowns: Vera Wang (p. 2, 5) / Romona Keveza (p.4)
Custom suits: Garrison Bespoke
Cake design: Sweetere
Jewellery design: Tara Fava
Backdrop printing: Modo Printing
Models: Tammy Ho / Deney Forest
Cinematography: Honey & Dear